We want to start this post with a strange confession.

If you watch a promotional video for an Acer SpatialLabs, a Samsung Odyssey, our own CubeVi display, or any other Spatial Display that utilizes eye-tracking technology, and you see popping 3D effects on that screen... it isn't technically "real."

In almost every case, what you are seeing in a YouTube video is a visual effect (VFX) added in post-production. Before you think we are walking back on our promise of immersive depth, here is the fascinating physical reason why:

The Camera Problem

To understand why we can't film our own screens, you have to remember how the CubeVi technology works:

1. Binocular Vision: Humans see in 3D because we have two eyes.

2. Active Tracking: CubeVi works by using high-fidelity cameras to track those eyes and "shoot" distinct light paths directly to them.

Here is the catch: A camera lens does not look like a human eye.

When we try to film our display with a standard video camera, the system essentially goes on strike. It looks for a human face to track, but all it sees is a cold, glass camera lens (a "cyclops," effectively). Without binocular eye-position data, the display doesn't know where to send the light, so it defaults to a flat 2D image.

This is the industry's biggest marketing challenge. No matter how astonishing the 3D effect is in person, it is physically impossible to capture it through a 2D camera lens.

The Leap of Faith

Since we physically cannot show you the true effect through a standard video, our job is to use storytelling and imagination to help you "see" what we are building.

To really understand the power of a Spatial Display, you have to experience it. It’s a "you had to be there" moment, every single time you turn it on.

Join the Journey

We are building the future of spatial worlds, and we want you to be part of it.

• Join the Community: Our Discord is the best place to talk tech with other enthusiasts and the CubeVi team.

• Watch Us Grow: We post regular updates on YouTube—just remember that while the videos are 2D, the hardware is anything but.

Thank you for following along with our development. Let’s build the future together.